Over 200 Years of Industry Experience

Our Leadership

James Guild

Co-Founder, Managing Partner

James brings over 30 years of experience in the Banking and Credit Union Industry to CU Engage with previous senior leadership positions with Fiserv and Open Solutions. Prior to founding CU Engage, James held the position of Chief Sales Officer at PSCU.

James is responsible for leading both operational and business development teams in areas such as core data processing, credit and debit card processing, digital banking and technology solutions.

James was educated in England and moved to the United States in 1984. He lives in Treasure Island, FL with his wife Bettina.

James' Fun Facts

Favorite All-Time Song: “Bohemian Rhapsody” – Queen

Favorite Cities: Cape Town, South Africa and Sydney, Australia

Trait that best describes me (in one word): Resilient

Dream Job (besides the one I have now): Richard Branson’s

Favorite Movies: Braveheart and Gladiator

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Jennifer Addabbo

Co-Founder and Partner

Jennifer is a Co-founder and Partner at CU Engage and has worked in financial services for over 16 years. She spent several years working at FIS helping financial institutions create strategies for their digital channels. After leaving FIS, she worked as Vice President, Credit Union Experience for PSCU working with credit unions as they selected their partners for credit, debit, online banking, mobile and bill pay with a focus on the member experience.

Jennifer graduated from James Madison University with a focus in design and communication. When not working, Jennifer spends time with her husband and two young sons in Tampa, Florida.

Jenn's Fun Facts

Favorite All-Time Song: “Glory Days” – Bruce Springsteen

Favorite Cities: Charleston, SC and Nashville, TN

Trait that best describes me (in one word): Determined

Dream Job (besides the one I have now): Interior designer – with someone else’s money!

Favorite Movies: Hitch and My Best Friend’s Wedding

Our Team

Chassidy Butler

Strategic Consultant

Chassidy Butler is a Strategic Consultant for CU Engage. Prior to CU Engage, Chassidy worked with the Sales and Client Relations teams at TMG (now CO-OP) and is experienced in product demos and marketing.

Chassidy is an advocate for credit unions and utilizes her experience to assist credit unions in making tough decisions to secure their future. She leverages her experience and knowledge to guide credit unions through the complex process of making vendor decisions.

Chassidy received her MBA from WGU, and undergraduate degrees from Simpson College. Chassidy resides in Adel, Iowa with her husband, daughter, cat and dog.

Chassidy’s Fun Facts

Favorite All-Time Song: “Me and Bobby McGee” – Janis Joplin

Favorite Cities: Gulf Shores, AL and Edinburgh, Scotland

Trait that best describes me (in one word): Outgoing

Dream Job (besides the one I have now): International Traveling College Professor (is that even a thing?)

Favorite Movies: Hope Floats

Chassidy’s Expertise

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Peyton Dole

Strategic Business Analyst

Peyton graduated from the University of Florida with a Bachelor of Arts in Criminology and went on to earn her MBA at Jacksonville University. While in graduate school, she led projects at a large technology firm as a Business Systems Analyst. At CU Engage, Peyton leverages her skills to enhance the project landscape through data centralization. She is an avid basketball fan and enjoys cheering on the Blazers in Portland! On the weekend, you can also find her exploring the local food and music scenes.

Peyton’s Fun Facts

Favorite All-Time Song: “September” – Earth, Wind and Fire

Favorite Cities: Savannah, GA and Florence, Italy

Trait that best describes me (in one word): Enthusiastic!

Dream Job (besides the one I have now): Food Critic

Favorite Movie: Moonrise Kingdom

Kristin Evans

Marketing Manager

Kristin leads the marketing team for CU Engage. Kristin leverages her eight years of experience in analytics, strategy, design, and user experience to grow the CU Engage brand. Prior to joining CU Engage, Kristin was responsible for developing the marketing strategies for a real estate venture capital organization, and regional B2B sales in the hospitality industry.

Outside of the office, Kristin enjoys hiking, kayaking, and exploring new places with her wife, daughter, and pups.

Kristin's Fun Facts

Favorite All-Time Song: “Fortunate Son” – CCR

Favorite Cities: Stuttgart, Germany and St. Petersburg, FL

Trait that best describes me (in one word): Creative

Dream Job (besides the one I have now): Travel Writer

Favorite Movies: Forrest Gump

Kristin's Expertise

Marketing Strategy

Project Management



Brand Culture

User Experience


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Ava Farrell

Strategic Consultant

Ava Farrell is a Strategic Consultant for CU Engage. Ava began her career in banking and transitioned to payment networks. Over the past 20 years, she has held many roles with HONOR/STAR, CU24 and First Data. All focused on client relations allowing her the opportunity to work with many credit unions. She has experience in pricing analysis, product development, training, project management and contract negotiation.

Ava lives in Oviedo, Florida with her husband Dean. Ava and Dean love to travel and spend time with their six kids and two grandsons. She is very family oriented and always hosts family gatherings.

Ava's Fun Facts

Favorite All-Time Song: “I Don’t Want to Miss a Thing” – Aerosmith

Favorite Cities: NYC and Florence, Italy

Trait that best describes me (in one word): Genuine

Dream Job (besides the one I have now): Café Owner

Favorite Movies: Top Gun and Pearl Harbor

Kaytee Hoechlin

Project Manager

Kaytee is dedicated to efficiently assisting credit unions select vendors that meet their needs and promote innovation and positive member experience.

Prior to joining the CU Engage team as a Business Project Analyst/Project Manager, Kaytee began her career in banking at Wells Fargo and moved on to work for Columbia Credit Union where she worked for seven years. During her career, Kaytee has worked in many areas of the credit union industry from branches and call centers to being a Lead Digital Banking Specialist.

Kaytee leverages her diverse credit union experience and project expertise (e.g. core banking conversion and online channel knowledge) in order to provide clients the best support during their vendor evaluation process.

When she’s not working, Kaytee and her husband – who live in Highland, CA – enjoy the outdoors, rock climbing, hiking, and camping.

Kaytee's Fun Facts

Favorite All-Time Song: “Sitting on the Dock of the Bay” – Otis Redding and “Amsterdam” – Gregory Alan Isakov

Favorite Cities: London, New York, and South Lake Tahoe

Trait that best describes me (in one word): Dedicated

Dream Job (besides the one I have now): Cafe Owner or Farm Owner

Favorite Movies: You’ve Got Mail, Pride and Prejudice, Life is Beautiful, Mr. Holland’s Opus

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Heather Moshier

Director, Technology Consulting

Heather Moshier is the Director of Technology Consulting. She has been in the credit union industry for 30 years. Spending 22 years with San Diego County Credit Union, Heather’s areas of responsibilities included information technology and digital channels. Heather has chaired the CUNA Technology Council and Council Forum.

Heather received multiple industry awards including the 2013 Women to Watch in Technology and 2013 Credit Union Rockstar, Credit Union Times Magazine; the 2012 TopTech Executive Honoree, San Diego Magazine; 2011 IT Executive Trailblazer Award, Credit Union Times Magazine; and the 2010 IT Executive of the Year Award, San Diego Business Journal.

Heather's Fun Facts

Favorite All-Time Song: “Honky Tonk Woman” – The Rolling Stones and “Don’t Back Down” – Tom Petty

Favorite Cities: Nashville, TN and London

Trait that best describes me (in one word): Passionate

Dream Job (besides the one I have now): Tour Manager for classic rock bands (e.g. The Rolling Stones, The Who, etc.)

Favorite Movies: Dirty Dancing, Pretty Woman, Grease, How to Lose a Guy in 10 Days

Heather's Expertise

Jeffrey Rice

Director of Business Development

Jeff Rice is Director of Business Development at CU Engage where he takes a front line approach in the generation of new and ongoing sales in the industry. Jeff was introduced to the credit union movement by his father, whose entire career was spent in the industry. In addition to being raised in a credit union boardroom, Jeff leverages over 18 years of his own career experience in the financial industry. He has held positions ranging from a Key Client Executive with Fiserv, SVP of Business Development with an FI consulting firm, and various roles within CUNA Mutual Group. He holds a B.A. from Wabash College. In his spare time, Jeff enjoys morning workouts at Orangetheory and spending time with his wife, Courtney, and children, Annabelle (8-years-old), Leo (6-years-old), and Colton (4-months-old)!

Jeff's Fun Facts

Favorite All-Time Song: “Let’s Stay Together” – Al Green

Favorite Cities: New York, Washington D.C., San Diego, Minneapolis (in the summer!), Indianapolis

Trait that best describes me (in one word): Spirited

Dream Job (besides the one I have now): NFL Agent

Favorite Movie: Elizabethtown, The Goonies


Catherine Roddy

Marketing Specialist

Catherine is a marketing professional with an aptitude for writing and social media management. Prior to joining the CU Engage team, Catherine was responsible for composing press kits, event planning, and assisting account management for a medical marketing company. Since coming on board, Catherine has applied her background in social networking, design, and blogging to the Marketing team at CU Engage. She has grown as a marketing professional and helped to improve the efforts of our growing team.

Outside of work, Catherine enjoys getting out in the Florida sun and being active (e.g. kayaking, yoga and walking her dog).

Catherine's Fun Facts

Favorite All-Time Song: “Island In The Sun” – Weezer

Favorite Cities: Los Angeles

Trait that best describes me (in one word): Witty

Dream Job (besides the one I have now): Podcast Host

Favorite Movie: Pride and Prejudice and Molly’s Game

Catherine's Expertise



Project Management

Content Writing

Social Media Management

Jessica Schellhorn

Senior Financial Analyst

Jessica has 15 years of banking and credit union industry experience. She was a Credit Union Examiner for the State of Iowa and worked in analytics at Grow Financial Federal Credit Union in Tampa, Florida. She specializes in SQL database design and reporting. At CU Engage she uses these skills to enhance the client, vendor, and internal experience. Jessica received her bachelor’s degree from the University of Northern Iowa.

She enjoys Tampa’s warm weather and cheering on the Chicago Bears with her husband and two young sons.

Jessica's Fun Facts

Favorite All-Time Song: “Seasons of Love” (from Rent) and “Home” –  Michael Bublé

Favorite Cities: Tampa, FL and St. John’s, Antigua

Trait that best describes me (in one word): Dedicated

Dream Job (besides the one I have now): Luxury-experience tester for spas, vacations, cuisines, etc.

Favorite Movies: I’m embarrassed to say I’m a sucker for Hallmark Christmas movies. The cheesier the better.

Jessica’s Expertise


Pricing and Profitability

Jessica Schellhorn Senior Financial Analyst at CU Engage
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Lizzy Shebanek

Strategic Business Analyst

Lizzy is a Strategic Business Analyst at CU Engage specializing in payments and channels and digital evaluations. Leveraging her background in research, project management, marketing and communications from FIS, Lizzy uses her experience to be an advocate for credit unions while maximizing the relationship between the project and marketing teams at CU Engage.

An avid Florida Gators fan, Lizzy earned her bachelor’s degree and a Master’s in Management at the University of Florida. She lives Washington, D.C. and likes to cook, eat, travel, and spend time with friends and family.

Lizzy's Fun Facts

Favorite All-Time Song: “What Goes Around Comes Around” – Justin Timberlake

Favorite Cities: Santorini, Greece and Washington, D.C.

Trait that best describes me (in one word): Ambitious

Dream Job (besides the one I have now): Professional Chef

Favorite Movie: Step Brothers

Jen Shefner

Strategic Business Analyst

Jen is passionate about motivating innovation and helping bring credit unions to the next level. Prior to joining CU Engage, she held the position of Vice President Digital Banking and Payments with Columbia Credit Union. As a Business Analyst at CU Engage, Jen leverages 14 years of credit union experience to support CU Engage clients in reaching their goals.

When not working, Jen enjoys spending time with her husband and two young sons in Vancouver, WA. They love visiting the local library, which has been named one of the best children’s libraries in the nation.

Jen's Fun Facts

Favorite All-Time Song: Sway – Michael Bublé

Favorite Cities: Victoria, B.C. and Heidelberg, Germany

Trait that best describes me (in one word): Driven

Dream Job (besides the one I have now): Dance Choreographer

Favorite Books: Switch by Heath Brothers and Dad is Fat by Jim Gaffigan

Favorite Movie: Charade

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Ana Stock

Strategic Consultant

Ana fulfills the role of Strategic Consultant, where she focuses on working hands-on with credit unions guiding them through payments, digital evaluations and model transformations.  Her credit union journey began in 1999 as a Bi-Lingual Contact Center Representative at PSCU and later progressed into product development and project management. In 2008, she moved to Grow Financial, where she spent over seven years in project management and product ownership across credit, debit, ATM, online banking, Symitar core, bill pay and lending. At CU Engage, Ana focuses on the continual improvement of our process and content to streamline how we deliver value.

Ana's Fun Facts

Favorite All-Time Song: “Dream On” – Aerosmith

Favorite Cities: Manhattan and Maui

Trait that best describes me (in one word): Driven

Dream Job (besides the one I have now): Real estate investor buying fixer-uppers, fixing and flipping them

Favorite Movies: Me Myself and Irene and Tangled

Kody Tuupo

Strategic Business Analyst

Prior to joining CU Engage as a Business Analyst, Kody began his career at PSCU in the Fraud Detection Work Center, later moving into the Risk Intelligence team as a Lead Analyst. Kody was responsible for overseeing customized, global fraud mitigation rules, compromised card events, and overall risk checkup. Kody has experience in client relations, training, project management, and is CU Engage’s resident fraud expert.

Kody lives in St. Petersburg, Florida and spends as much time as possible with his better half and four (and hopefully counting!) kids.

Kody's Fun Facts

Favorite All-Time Song: Any song my Dad sings (Tom Jones, Elvis, etc.)

Favorite Cities: Atlanta, Los Angeles, Sailele

Trait that best describes me (in one word): Relentless

Dream Job (besides the one I have now): 21-Time Major Championship Winning Professional Golfer

Favorite Movie: Any true story.

Kody's Expertise

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Vikki Wagner

Marketing and Administrative Coordinator

Vikki’s career consists of a fusion of marketing and zookeeping. Her eclectic background accompanied with her Bachelor of Science degrees in Psychology and Animal Behavior have enabled her to become a master of communications – training a variety of animals as well as several unruly CU Engage team members. Vikki’s experience certainly brings a fresh spin to our marketing initiatives.

Outside of work, Vikki enjoys spending time with her husband and dog as well as rock climbing.

Vikki's Fun Facts

Favorite All-Time Song: “The Way You Make Me Feel” – Michael Jackson

Favorite Cities: Sydney, Australia and Lisbon, Portugal

Trait that best describes me (in one word): Creative

Dream Job (besides the one I have now): Stuntwoman

Favorite Movie: Moulin Rouge and Boondock Saints

Vikki's Expertise


Event Coordination

Graphic Design

Social Media

Marketing Support

Administration Management

Loretta Weller-Mowers

Strategic Digital Consultant

Prior to joining CU Engage as Digital Strategic Consultant, Loretta spent the last 18 years with San Diego County Credit Union ($8B in assets and 350,000 members). She had the opportunity to lead several business areas including training, service and sales, data warehouse, business development, and for the last nine years, served as the SVP of eCommerce. Loretta was responsible for all aspects of online business and consumer banking, mobile banking, electronic payments, and numerous other member-facing systems. She also led enterprise-wide technology initiatives from inception to completion, often being first to market with new online services.

Loretta's Fun Facts

Favorite All-Time Song: “Dancing Queen” – Abba

Favorite Cities: Palm Springs, CA and Montreux, Switzerland

Trait that best describes me (in one word): Energetic

Dream Job (besides the one I have now): Hot Rod Builder

Favorite Movies: Rocky, Rain Man, The Matrix

Loretta's Expertise

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